AirPods — Bounce
The new Airpods push freedom to a new limit with wireless charging and hands-free commands. This freedom was the catalyst for an odd commute in a city where everything has give. Directed by Oscar Hudson and choreographed by nouveau-cirque acrobat Yoann Bourgeois, Bounce takes visual and cinematic cues from French cinema, and silent movies- with physical comedy punctuating its choreography.
We wrote this script 30 minutes before our review, pieced together a moodboard of a couple of images and a video and took it in with 7 other scripts. The rest is history.
We wanted to express freedom to speak to the wireless charging and hands-free commands of the new AirPods. This freedom was the catalyst for an odd commute in a city where everything has give.
Social Unities
How the **** did we build this? Take a peek behind the scenes.