Match.Com — Do you.
From ghosting to gaslighting, love-bombing to breadcrumbing, Dating today can feel like a constantly changing and confusing game. So we partnered with Match.com, to celebrate self-love with a declaration that there is no greater love than “Self-love”.
“If you can’t love yourself, how the hell you gonna love somebody else”
With Match, we wanted to take a different approach to dating by celebrating putting you first. We used photography of people indulging in self love, which we shot in Berlin with Erotica director and intimacy consultant Matt Lambert. This campaign came to life across out-of-home with localized placements in LA, NYC, and across social platforms, with contextual headlines inspired by dating today.
